Shahina Islam's blog
BTEC National Business
06/24/2010
06/23/2010
05/24/2010
Analyse the Benefits of Internet Marketing to Customers (M1)
click on the link below to open or save the file for M1
04/14/2010
The Challenges Faced By Businesses Using Internet Marketing (P4)
When focussing on competition through global website visibility, many challenges are faced by businesses using internet marketing. Although many challenges occur businesses have the opportunity to help overcome them. The challenges that business may have to deal with can include situations such as:
-Keeping pace with market and technological change:
Technology is always changing or updating to work better or maybe to look better, to attract more people etc. Nowadays technology is used nearly everywhere and has become very popular. Computers are one technology that is used for many, many reasons by millions of people throughout the world. The internet is very important and many functions within the internet are used and updated/added to the internet to make ‘life easier’. Businesses that are based online such as ASOS has a great advantage of using these functions but ASOS also are faced with the changes being made. Customers like to see things that are modern and ‘in with the trend’. Home pages for example are the first page people will see and it has to be importantly eye catching and highlighted in the right way. If the technology used behind computers is changed the employees will have to keep to the challenge and get trained to KNOW the changes and use it within the website. Also keeping up with the market is also vitally important which adds to the challenges that business; particularly online organisations have to deal with to achieve those aims and objectives. The market is changing all the time; people’s opinions are vital and different within age groups; where they come from; etc. Internet marketing helps achieve this by able to use forums, social networks, emails, other information located on the internet, competitors etc...Throughout the internet businesses are able to market research and also find what is needed and wanted by the public where business can add to their company. ASOS are based online, so most of their market research are done through forums, social networks etc and they use brands and make the most available for their customers by providing a huge amount of products and also including it all in the website.
-Problems of managing overload of market feedback/Challenge of more complex analysis/Challenge of revising marketing goals commensurate with organisation’s capacity to process feedback
Businesses that are situated online receive more customer feedback than any other businesses. Feedback can include compliments, complaints, and opinions on something; basically it can be about anything a customer desires to let the business know. Feedback is a very good way of marketing and most business appreciate customer’s opinions and ideas and use it to their full advantage to satisfy a customer. Internet marketing allows businesses to use this but many errors can occur such as the problem of managing the volume of individual/group customer profiles. As online organisation are seen globally and everyone has access and opportunity to write to the business the issue of many and overload of comments can become a concern when there are no response by the business. Business online are mostly in communication with their customer through the internet/online which shows that this overload of customer feedback can become a problem. ASOS can have this problem occur within the business but they have thought through it and makes sure that everyone is being answered to by having a staff always present to give back thoughts and comments immediately.
-Security of site information and payment systems
This issue is a big one, as security online is important. There are many unreliable sites that contain many viruses, hacker access etc. Online businesses are faced with this concern all the time as it involves customer’s personal details and also the businesses itself. Internet is not always trustworthy such as ‘others’ might be able to see or gain access to the site and the payment systems. This also leads to another challenge that business are faced with using internet marketing is...
-Low customer confidence in payment security
This is because some customers are unable to believe that they are giving their money to the right business etc. Customers are concerned about purchasing from the internet as they have to give out vital and most importantly heir personal details that can lead to other problems such as theft. Online businesses can only receive payment through customer’s credit or debit card which many people are reluctant to give. Also some people may have concerns of believing the products are ‘real’, undamaged and so on which adds to the challenges faced by online businesses today. ASOS is an online business that has security to ensure customers their safety but it will always be an issue with some individual which can lead to less sales and missing out on some customers and ASOS would find it hard to prove it also.
-Problems of channel conflict and ‘disintermediation’
This is another issue raised for businesses to be considered mostly for online businesses as problems can occur for suppliers to understand businesses wants in stock when using internet marketing. Also some conflicts can be arise between the suppliers and businesses and also cutting out the middle man in the supply chain can also lead to some conflicts.
-Challenge of linguistic/cultural sensitivity
This means that businesses may find it a challenge of offering many their site to be written in many languages for customers all over the world that do not have the ability to read English even though English is an international language. Also some cultural issues of customers can have an effect on businesses online. ASOS is open internationally and might lose out on few customers if they did not understand English as ASOS does not provide any language bar. To overcome this ASOS may face this challenge and include a language bar by maybe getting a linguist to create this on their website, so that customers are able to change the site to their suited language.
There are many challenges faced by businesses using internet marketing when focussing on the competition through global website visibility as some mentioned in detail above...there are also issues that occur such as:
-Challenge of delivering to the higher reliability expectations raised
This is a challenge to online businesses because for example if their website has many fancy features and looks admirable that impresses customers and gives them an impression of high quality goods and services from looking at a website customers will end up judging their business to be of the same high level where customers will end up relying on those businesses to deliver those expectations raised.
ASOS has created a website that gives customers the impression of high quality and their challenge is to deliver to the high reliability expectations raised by customers. They have faced the challenge by offering many delivery options and offer many high quality goods and also use the method of feedback from customers to know they have offered their best to the consumers.
-Problems of ensuring maximum access via ISPs and search engines
When businesses enter their organisation online with a creation of a website not many people will have the knowledge of knowing it is in the World Wide Web. This is the challenge faced by online businesses as it is important to be recognised to get people viewing the website. The challenge will be for them to get hits on their website so that it becomes more recognised. Also when customers/individuals enter a word on search engines that relate to the businesses, those businesses with many hits will determine the search engine to put their web address in the first few columns that also gets them to receive more hits.
ASOS has many hits and is well recognised by many people, but they still face this challenge even though they have used searched engines and feedback strategy and social network to get more hits day by day.
-Challenge of additional legal complexity
This is very important to overcome this challenge as all businesses have to abide by the laws given for them. For example there are laws that business stores have to abide such as selling tobacco or alcohol to those above the age limit. There are other laws also such as a shop window where businesses aren’t allowed to stick ‘inappropriate’ images, text etc; this also has to be abided by businesses online as they are not allowed to present some information, picture on their website a few examples of rules and regulations applied by the government for online businesses are such as: Sale and Supply of Goods and Service Act; Health and Safety Act etc.
ASOS has to face this challenge by making sure everything in their website is has nothing that is against the law and also when delivering the same needs to be done.
04/13/2010
Describe the Opportunities Offered to Businesses Using Internet Marketing in relation to Business Efficiency (P3)
Business efficiency is really important so for online businesses internet marketing helps improve efficiency levels in other ways such as paid for promotion on websites. Businesses do not need to pay for most of the advertising used online.
Internet marketing helps online businesses improve their efficiency levels in many ways. There are opportunities offered by internet market to optimise operational efficiency in order to improve productivity and reduce costs and these can include:
Online businesses able to ensure customers, employees, and suppliers that they get secure access to real-time data to improve business decision making and, ultimately, customer service. It is difficult to understand if a website is secure and does not carry any viruses; or have non-secure pages that can be hacked. Online businesses mostly have a page where customers will need to enter their personal details which can be risky, for a business to show that their company is secure will build up businesses efficiency levels. Internet marketing can do this by securing access with passwords etc.
Another way that internet market helps improve business efficiency is that everything is done through maybe one computer or few which will only need one or few employees to check and update their online website, so this means saving money on so many employees; having to train them etc. A business will have the opportunity to motivate their staff more that can build their performance levels.
ASOS has the opportunity of internet marketing to only employ trained employees that check and update their website also it allows the business to be less confused. Updating data is very important which is very easy to do online. Also emails are a way of improving business efficiency as it’s quick and easy to email employees within the organisation and also b2c. The use of electronic communications can also reduce staff costs which ASOS has done by using emails, social networking sites which are all based on internet marketing.
There are opportunity of increasing sales through existing customers.
Online businesses means that they based on the internet which means it can be accessed globally 24/7. This is a great advantage to use this as a promotion method which is cost-effective. Also businesses can work from home or areas where they have internet access. Also internet/computer gives businesses longer hours to work on, increased speed of production as the internet can perform repetitive and complicated tasks more quickly and also be able to check for accuracy and therefore less wastage.
Another way internet marketing helps improve business opportunities in relation to business efficiency is that for online businesses many promotion used within the internet is ‘paid for’ for example search engines can be used as a advertising method which does not cost much and through portals and links etc.
ASOS has their website linked to many advertising method that was very cost-effective helping them improve on their business efficiency level.
Businesses are also able to monitor their competitor’s activity through internet marketing which helps them improve on their own business, they can use price comparison sites to stay ahead and reduce or make the price the same etc.
Another business opportunity offered through internet marketing in relation to business efficiency is that organisation can use the internet to reduce the circle of supply chain. Online businesses only need a warehouse where the entire products are stocked. These stocks will only need to be bought by suppliers to the business (warehouse) and would not need a ‘middle man’ like other businesses.
04/12/2010
Describe the Opportunities Offered to Business Using Internet Marketing in Relation to Product Development (P3)
Internet Marketing offers many opportunities to businesses in relation to product development in many ways.
Internet marketing is also known as online marketing where businesses are able to advertise their goods and services via the internet and maybe present it worldwide. It is the latest and speedy advertising strategies in today's business world. Internet marketing covers, public relations, customer service, sales and information management just like any other traditional marketing strategy.
Internet marketing is vital for some businesses such as those that are ONLY based ‘online’. Also is plays a really good role for them and also for other businesses as it provides many opportunities in relation to product development.
One strategy of internet marketing that identifies product development opportunities is that it allows immediate sales of products; this can include banking, insurance policies. Etc. Benefiting to customers as they would not need to ‘waste’ time through waiting at queues; searching for items in crowds; looking for prices etc. Also businesses would be able to gain more customers and enlarge their product awareness etc. Businesses would be able to encourage more sales through this as it includes other marketing strategy in one page of a website, or with few clicks of a mouse for example when searching for a product before purchasing it customers/individuals are able to view other formats of the product such as videos, images, information etc.
ASOS as an online businesses product development is really important as it helps gain a higher status and achieve customer targets; achieve business aims and objectives as it helps give customers their needs and wants. ASOS gives their customers the opportunity to purchase items from their website immediately and easily.
Another strategy used by internet marketing for product development is ‘Market development’ this enables the ability to expand markets more cost-effectively. Market development is a strategy of targeting non-buying customers in currently targeted segments and it also targets new customers in new segments. When businesses choose their targeted customers they market their goods/services that will encourage those forward to gain sales. Organisation use internet marketing as a way of advertising in many ways mentioned in the other post on this blog which is also a way of product development. Products will not develop if there were no marketing involved for them, which will mean no sales for businesses. This strategy gives the opportunity to expand customer awareness of a product and another advantage is that it is cost-effective; this is because the internet is based worldwide which gives the opportunity to reach out to more range of people, become accessible virtually anywhere in any country in the world by a potential customer that has Internet access.
ASOS uses market development such as having a worldwide presence which enables more customers; gain more different thoughts and opinions of a product etc. Also it is an advantage to ASOS being an online business as this strategy as mentioned before very cost-effective.
Product development involves researching for ideas, opinions, trend; advertising etc. Internet marketing enables businesses to do this as they allow much information for research. Also businesses are able to use feedback blog, comments page and so on as a way of communication b2c for ideas and opinions on a product recently launched or about to which gives customers a way of satisfactory as it involves them gaining more customers and awareness of a product and many ways of advertising.
ASOS is connected with many social networking sites on the internet such as Facebook, Twitter, MySpace and Bebo this allows ASOS to notice customers needs and wants and their opinions on a product or service. This is a way of product development as ASOS are able to change or add anything to a product using feedback, ideas etc. Also ASOS uses emails as a way of internet marketing giving better and more customer service.
Internet marketing is available all the time meaning its operating 24/7 so that individuals are able to view products and services any time of the day and week and also businesses are able to allow customers to buy at any time.
ASOS is open 24/7; they also update their website regularly with new products etc.
Another information that identifies product development opportunities via internet marketing is that it has very low entry cost for small businesses. It is very cheap to set up a business online and advertise online as the internet is extremely different from print advertising in that space is cheap. The advertisement can be accessible easily via millions of people for a longer period of time. Also it is cheap as the content can be changed without wasting any money. It is cost-effective just to communicate between potential customer and a sales person.
This is one advantage that ASOS has as they are able to invest in more of their products and services etc.
Internet marketing allows business to use a method called market diversification to build product development. Organisations use this strategy to seek growth by adding products and markets of kind unrelated to its existing products and markets.
Also for a business to develop a product they can use internet marketing to use the method of virtual marketing as this a way of spreading information on product, product feature, new services, sales and much more.
ASOS does this to get more attention for a product etc. They use customer details who gave it to ASOS when signing up for ordering etc. This allows them to spread widely very quickly.
Other opportunities include possibilities of substitute online forms of products, e.g. music, films, radio and T.V programmes, podcast etc.
Describe the Opportunities Offered to Business using Internet Marketing in Relation to Communication (P3)
The internet helps many ways for businesses to promote themselves online; it offers many opportunities for organisations in ways they can use in relation to communication. Below are few examples of what internet marketing provides a business in relation to communication.
· Domain Name:
Domain name is a web address that is included in the World Wide Web; it is used by businesses, computers, and addresses on the internet. It is a name that identifies a website, for individuals to gain access to. This is a way of internet marketing offering businesses a way of communication. Businesses have an advantage of having a memorable website address as the shorter the better also having the company name as the domain name makes it more simple and memorable. Most of the larger businesses have their own company name and product name as their domain name, for example ford.com, sainsbury.co.uk, etc and some businesses use memorable word like British Gas, with house.co.uk. There are many advantages to having a domain name for an organisation as a domain name can only be registered once and for one buyer only so businesses would be able to use a name that can only lead to their organisation website. Having a domain name gives organisation an identity that visitors can always recognise. Domain name shortens the URL address which is a much easier way to remember. It also adds credibility as a domain name can project a professional image of the business and it is a way of marketing.
ASOS is an organisation that is only based online so having a domain name is very important. They chose to keep it simple www.asos.com < this address is very easy to remember. ASOS is shortened for As Seen On Screen and ASOS is pronounced A-sos which helps identify the domain name easily. Also .com is set in the Top-Level domain name where they can connect local area networks to the Internet, run web sites, or create other publicity accessible Internet resources if they wish.
· Search Engines
Visitors online can find web site in other ways such as using search engines. There are many search engines available such as Google. Search engines are designed to search for information on the World Wide Web (www). Some individuals may just use words, sentences or use Boolean searches etc to find what they are looking for. The search results are usually shown in a list of results which are commonly called hits. The list of results can include web pages, information, and other types of files.
ASOS has submitted their domain name and details to search engines, so that potential customers/visitors that are looking for their web site or other related information such as ‘women jeans’ can lead to their website. It is very easy to submit the domain name and it costs nothing so for ASOS it is an advantage as it helps attract more customers which is a way of marketing without having to pay for its services. Also on their own website they have a search engines so individuals have an easy way to search what they looking for through their website. It is way for ASOS to gain an online presence for their business which can gain an easy way of being acknowledged.
· Price Comparison Websites
There are many price comparison websites on the internet where potential customers use a price engine to find a list of a product at different prices within organisations and are able to choose the best offer; this can be a useful promotional tool for an organisation but only if they compare their prices with competitors and offer the lower price. When the internet user is re-directed to the shop’s website, there would be a charge for a ‘click-through’. Some examples of a price comparison website are www.kelkoo.co.uk, www.PriceRunner.co.uk, and www.moneysupermarket.com etc.
ASOS has an advantage of using this method of a promotional tool as they are able to attract more customers through this. However, ASOS might be well known business and very popular but not all their products are lower price than competitors, but customers also go for quality and their image including brand image which does not matter when price comparing.
· Marketplaces
Marketplaces are places on the internet where businesses or individuals buy or sell goods. The most common example of a marketplace is www.ebay.co.uk. EBay is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. The majority of the sales take place through a set-time auction format, but subsequent methods include a substantial segment of listings in the "Buy It Now" category. This is a good way for businesses to promote their products as it can reach a wider range of audience also having to bid for a ‘unique’ product or the ‘last’ one could lead to a higher price than usual which is good for an organisation or other people. It enables sellers to reach target markets also to derive some degree of consumer trust through their place in a larger business community. Although there is a sales commission to pay to stay on the site for a certain amount of time etc there is an advantage for businesses as it is very cost-effective.
ASOS has many of their products place on eBay which is being sold worldwide etc. To view this click HERE
This is a good way for ASOS to use market place as an internet marketing strategy to build a better communication method.
· Banners, Spotlights, Pop-Ups and Sponsored Links
These are also internet marketing strategies used by organizations as it is a way of promoting a website/business/product etc on their own or other websites. These are advertised on the internet in ways where, when ‘clicked’ will open another browser window to the target website. These ways of advertisement can be shown with animation or it can be interactive and often linked with some kind of incentive to ‘click’ as it’s produced to attract more people and persuade them to click on the banner or the spotlight or the pop-ups or sponsored links.
ASOS uses these in a way to promote their business more and attract more and targeted customers. ASOS is located in some banners on other websites and also has a banner of their own website.
· Viral Marketing
Viral marketing is a way of spreading a market message by sending an email to existing customers or a target group which then can be forwarded by some of those customers to their friends and then to their friends and so on. This is a very useful tool for businesses to send special offers, new goods or services to existing customers. This is a way of using internet marketing to build a bigger communication network between the business and customers.
ASOS as mention before have social network sites such as Facebook, Twitter, MySpace, Bebo etc where they can spread their information through to build communication and attract more customers also they use existing customers email address, home address to send out special offers and their magazines etc which is used by the internet that offers opportunities in attracting more customers. This is a way of spreading information very rapidly at low cost.
Other opportunities include the use of purchase history to tailor offers to individuals and also for customers to have a much more range of customised buyer menus enabling them to have a better accurate response to customer needs and wants; use of internet. And many more...
03/14/2010
What are the Benefits of Internet Marketing to Customers? (P2)
There are a number of benefits to using the Internet as a marketing medium for consumers and marketers. The benefits to consumers are listed below...
Cheaper and More Flexible than Offline Advertising
Advertising online is particularly different from print advertising as it is cheaper to do so for any businesses. Also Internet advertisement is accessible for a longer period of time benefiting the organisations and the content of the advertisement can be altered any time, without having to get someone to change it or spend more money on it potentially reaching a wider audience. So Internet advertisement is cheaper giving the business an advantage but this also is benefited to consumers as businesses will have more money to spend for their customer service; this is because they can provide training for their employees, creating a better way of using their business website, quicker delivery and with more capital to spend will let organisations provide more range of products for customers.
ASOS’s advertisement is seen mostly anywhere on the Internet such as a banner of another website, on the list of ‘Sponsors Link’ on a Google page, on the side of your email box and of course on the ASOS website itself etc. ASOS uses this advantage of cheaper and more flexible advertising for providing their customers with a variety range of products; having to be able to upload any kind of advertisement anytime and to be viewed by consumers quicker and easier and also at anytime, this can include advertisement of new products, delivery options, or any changes made within the business or website etc benefiting the customers as they do not have to check for the new updates.
24/7 Presence
Internet marketing enables business to be accessed at any time of the day, beneficial for customers as they are able to search the internet for goods and products at a time that suits them. Customers do not have to spend quick time searching through goods on the internet like they have to do when a store is about to close at a specific time. The times most stores are open is the same time most people work so they are unable to buy goods so they use the internet more often.
ASOS is an online business that is constantly open for the people to view; consumers can buy at any time of the day. They also have timings for delivery service which benefit the customers as they know when to stay at home and also they can track down any time where their products are. ASOS also uses this to get customers to give feedback at any time. Customers are able to comment on their products and service anytime this, advantage for customers as they can express their feelings and interact with the business personally.
Offer Convenience
It is so much easier and suitable for a customer to research a product on the internet than visiting a shop physically. Internet marketing offers convenience for the customers as they do not have to search all over a sop for a particular product which waste time instead they can use search engines to find a particular product. Some businesses have names and codes for the products so that customers that viewed it before can keep a track of it if they wanted to see this again in their next visit.
ASOS offers this to their customers as they provide search engines; the website is clear and not confusing which customers are able to understand the way the website works; the products have an identity code etc.
Internet Users
It is believed that people aged between 2-24 uses the internet more than any other age groups. This may be because they are taught the skills of using ICT technology at schools, and more experienced researching online. Online businesses tend to target their audience in a similar aged group because they have more skills using the internet and also the younger generation seem to buy online more.
ASOS has targeted their audience from 16-34 year olds as they know have used the statistics of this age group spends more time on the internet either buying goods online, on social networks etc. ASOS has Facebook, Twitter, MySpace and Bebo where most internet users are spending their time on. This benefits the customers as they are able to get most out of the business as it is based online.
Growth Opportunity
Businesses are able to expand their products using the benefits of internet marketing for their customers. This is important for customers as they are able to get more out of a business such as a variety of products and services. They are able to use better website functions etc making it easier for them.
ASOS has grown in many ways. They provide many range of products and aim to add more, bringing customers more variety of goods so that they do not have to shop elsewhere and pay more for delivery due to the fact that the business do not have everything they want. ASOS attracts many customers using internet marketing and aim to become the online fashion business on the number one spot.
More Benefits
Not only can they use Internet at a time to suits them, but they are also able to compare brands, prices and buy goods and services without having a face a single sales person! This enables them to make a calculated decision free from sales pitch or emotional persuasion, so their decision is more likely to be clarified and deliberated. Buying over the Internet is quick, convenient and private. There is no need to drive anywhere, fight for a parking space, or battle through crowds of other consumers all doing the same thing. And indeed because of lower overheads for companies selling on the Internet, consumers are able to benefit from lower prices as these lower costs are often passed on to the consumer in the form of discounted prices.
These benefits are all related to ASOS as they have the same benefits to customers.
Improve Credibility
This is where customers are able to improve credibility for the business as they can send feedback to the businesses.
ASOS has Facebook, Bebo, Twitter and Bebo where customers can write comments and opinions. ASOS has also got a forum where customers can do this.
Availability
It is an advantage for customers to be able to access businesses website easily without having to put passwords, or going through security. If the products and services are available in certain way it will be easier for customers to view them for example putting the dresses apart from shoes so that customers would not have to search through many pages one by one to find what they want.
ASOS’s website can be viewed by anyone by just typing in their web address, they do not have any age restrictions etc. ASOS provides many varieties of products and services this is why they made it simple for customers to view these with high technical function on the website i.e. hyperlinks. This makes it better for customers as they can browse for their products at a quicker time and find things easily. ASOS has also made more products available and services.
Better Prices
Online businesses are generally much cheaper than physical businesses. Organisations are able to provide much cheaper product online as they save money elsewhere in the business. Customers benefit from this as they can get their money worth and can buy the same kind of products in a store for lower price online. They would not have to pay for parking, or public transport fair etc.
ASOS prices are cheaper for the same products that are priced higher in stores. Also ASOS customers are able to view their price online and also compare prices with their competition so customers are able to buy from the lowest price business.
What are the Benefits of Internet Marketing to an Organisation? (P1)
There are numerous benefits of Internet Marketing to an organisation. Businesses are able to use these advantages in many ways within the organisation.
Reaching the Internet provides businesses with the means to reach prospective customers that they would not normally be able to reach so quickly and inexpensively. Opportunity to learn about customers’ needs and wants Once they have reached these customers, the Internet offers the opportunity to learn about those customers needs and wants by interacting with a customer and gaining valuable feedback from them. In doing so, a company is then able to better target its goods and services to those customer needs and wants. Ordinarily, conducting market research of this nature would be a costly exercise for any company and yet here is a sales medium that allows this type of market research to be built in.
The first benefit identified that organisation have a advantage of from internet marketing is that is it cost effective – this is because using the marketing on the internet can reach a wide range of audience from one place (the World Wide Web) and businesses would not need to promote themselves over other marketing mediums that cost more than using the internet. Businesses based only online are able to make profits by saving money on promotions and also just being based online is another way of saving money as they do not need to pay for buildings (includes rent, bills etc). ASOS is an online business where they use internet marketing throughout their website and the internet. They are able to save money which they use for other expanding business methods which can attract various customers. ASOS uses social networking, emailing, their website, banner ads as their marketing strategy which is much cheaper and also easier than other marketing techniques that does not involve the internet. It is also cheaper to get more customer awareness for their business as their internet marketing (website, ads) can be seen all over the world and now ASOS has made their products available for international customers as well as national.
Another plus that internet marketing provides businesses are that organisations are accessible 24/7 to the public. They can gain more customers by this as customers that aren’t able to go to the shops in person at a certain time can access a business website anytime. ASOS is a business that is available 24/7 so they are able to get customers comments anytime, and consumers are able to do this whenever they want.
A website can be changed anytime, so businesses are able to update their online view anytime to stay with the latest trend etc. Online businesses such as ASOS constantly add more products to their collection and update their business. With internet marketing available ASOS are able to do this anytime making it cheaper and quicker. ASOS has a forum for customers where they can comment and give opinion and ASOS always replies to them instantly like a online conversation giving them the advantage of gaining customer awareness; attracting more customers; retaining their customers they have already and gaining their trust. Also one of their objectives is to provide uncompromising presentation so this is why internet marketing helps this business objective as ASOS are able to update and change their presentation easily.
Internet marketing enables businesses to understand what customer wants and needs. Buy seeing individually what each customer mostly buys and they are able to send them promotion of the new products and service available that they believe they will be attracted to. Also they can do this through blogs, social networks, forums etc. ASOS uses this benefit and has social networks such as Twitter, Facebook, MySpace, Bebo and they have a forum page for comments and they email customers advertising their new products etc. they do this so that they can see what customer wants and needs and ASOS then can provide impeccable service.
Internet marketing can have images and videos of the product/service which can be similar with T.V. adverts etc but on the internet is can be seen more than 30 seconds, it be seen by customers whenever they want, it can reach a wider audience and it is very cheap to promote online. This is another internet marketing benefit for organisation as they can save money, reach more customers etc. ASOS has banners to advertise their websites/organisation; they include all their products online in images, videos, information etc (everything a customer will need) even though they are based online and customers aren’t able to touch their product, ASOS gave them an advantage of impeccable service where customers are able to return their products.
Internet marketing enables businesses to see and compare with other businesses and compete with them more easily. They can view how much customers they have whether they are female or male and can use this to segment their targeted audience and market their business and products in ways that suit their customers.
There are many more advantages that internet marketing bring for organisations above are the main factors and also related to ASOS.com
Recent Comments