Internet Marketing plays a large part in contributing or highlighting the need for effective identification of new products or markets for some businesses. Organisations can promote their product/market with good marketing research to find out how to advertise these in a way where they can reach their targeted audience. Marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Organisations’ can use the advantage of internet marketing to promote a product or market in many ways. A website of the businesses can contribute to draw attention to what a business will want to promote. A website can contain images, information, videos, forums (knowing the customers), contact page etc which all contributes in highlighting a product. Online advertising such as using different search engines is a way contributing and highlighting a product/market. Social networking is a way of internet marketing where businesses are able to highlight a product/market. MySpace, Facebook, Twitter etc contributes to highlight the need for effective identification of new product.
ASOS organisation is only based online and most of their marketing is done on the internet. The first type of internet marketing they use is the website of ASOS itself. It includes images and videos of their product with information which builds the awareness of a product; they can do this with new products and locate it on the home page so that customers/internet users can view their new products without having to search for through the websites. They also have a forum page where they can reply to customers’ comments with the new and latest products and also customers’ feedback can help the business consider their opinions and add it to the products and let them know about the latest trends. Also ASOS emails customers whenever they have a new product which is a way of showing how internet marketing helps contribute or highlight the need for effective identification of a new product.
ASOS also uses different search engines to promote a new product, as well as other online advertising including other websites banners where ASOS advertises their new/products from.
Internet Marketing also helps contribute to or highlight the need for effective identification of new products/markets through social networks which ASOS uses to do this. They have Facebook, Twitter, MySpace and Bebo. Here ASOS are able to show off their latest trends. Their products can be seen by their social network friends and also their friends and theirs etc, this is a good way of promoting their products. They can also add images through these networks and videos etc.
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