There are numerous benefits of Internet Marketing to an organisation. Businesses are able to use these advantages in many ways within the organisation.
Reaching the Internet provides businesses with the means to reach prospective customers that they would not normally be able to reach so quickly and inexpensively. Opportunity to learn about customers’ needs and wants Once they have reached these customers, the Internet offers the opportunity to learn about those customers needs and wants by interacting with a customer and gaining valuable feedback from them. In doing so, a company is then able to better target its goods and services to those customer needs and wants. Ordinarily, conducting market research of this nature would be a costly exercise for any company and yet here is a sales medium that allows this type of market research to be built in.
The first benefit identified that organisation have a advantage of from internet marketing is that is it cost effective – this is because using the marketing on the internet can reach a wide range of audience from one place (the World Wide Web) and businesses would not need to promote themselves over other marketing mediums that cost more than using the internet. Businesses based only online are able to make profits by saving money on promotions and also just being based online is another way of saving money as they do not need to pay for buildings (includes rent, bills etc). ASOS is an online business where they use internet marketing throughout their website and the internet. They are able to save money which they use for other expanding business methods which can attract various customers. ASOS uses social networking, emailing, their website, banner ads as their marketing strategy which is much cheaper and also easier than other marketing techniques that does not involve the internet. It is also cheaper to get more customer awareness for their business as their internet marketing (website, ads) can be seen all over the world and now ASOS has made their products available for international customers as well as national.
Another plus that internet marketing provides businesses are that organisations are accessible 24/7 to the public. They can gain more customers by this as customers that aren’t able to go to the shops in person at a certain time can access a business website anytime. ASOS is a business that is available 24/7 so they are able to get customers comments anytime, and consumers are able to do this whenever they want.
A website can be changed anytime, so businesses are able to update their online view anytime to stay with the latest trend etc. Online businesses such as ASOS constantly add more products to their collection and update their business. With internet marketing available ASOS are able to do this anytime making it cheaper and quicker. ASOS has a forum for customers where they can comment and give opinion and ASOS always replies to them instantly like a online conversation giving them the advantage of gaining customer awareness; attracting more customers; retaining their customers they have already and gaining their trust. Also one of their objectives is to provide uncompromising presentation so this is why internet marketing helps this business objective as ASOS are able to update and change their presentation easily.
Internet marketing enables businesses to understand what customer wants and needs. Buy seeing individually what each customer mostly buys and they are able to send them promotion of the new products and service available that they believe they will be attracted to. Also they can do this through blogs, social networks, forums etc. ASOS uses this benefit and has social networks such as Twitter, Facebook, MySpace, Bebo and they have a forum page for comments and they email customers advertising their new products etc. they do this so that they can see what customer wants and needs and ASOS then can provide impeccable service.
Internet marketing can have images and videos of the product/service which can be similar with T.V. adverts etc but on the internet is can be seen more than 30 seconds, it be seen by customers whenever they want, it can reach a wider audience and it is very cheap to promote online. This is another internet marketing benefit for organisation as they can save money, reach more customers etc. ASOS has banners to advertise their websites/organisation; they include all their products online in images, videos, information etc (everything a customer will need) even though they are based online and customers aren’t able to touch their product, ASOS gave them an advantage of impeccable service where customers are able to return their products.
Internet marketing enables businesses to see and compare with other businesses and compete with them more easily. They can view how much customers they have whether they are female or male and can use this to segment their targeted audience and market their business and products in ways that suit their customers.
There are many more advantages that internet marketing bring for organisations above are the main factors and also related to ASOS.com
Recent Comments