Business efficiency is really important so for online businesses internet marketing helps improve efficiency levels in other ways such as paid for promotion on websites. Businesses do not need to pay for most of the advertising used online.
Internet marketing helps online businesses improve their efficiency levels in many ways. There are opportunities offered by internet market to optimise operational efficiency in order to improve productivity and reduce costs and these can include:
Online businesses able to ensure customers, employees, and suppliers that they get secure access to real-time data to improve business decision making and, ultimately, customer service. It is difficult to understand if a website is secure and does not carry any viruses; or have non-secure pages that can be hacked. Online businesses mostly have a page where customers will need to enter their personal details which can be risky, for a business to show that their company is secure will build up businesses efficiency levels. Internet marketing can do this by securing access with passwords etc.
Another way that internet market helps improve business efficiency is that everything is done through maybe one computer or few which will only need one or few employees to check and update their online website, so this means saving money on so many employees; having to train them etc. A business will have the opportunity to motivate their staff more that can build their performance levels.
ASOS has the opportunity of internet marketing to only employ trained employees that check and update their website also it allows the business to be less confused. Updating data is very important which is very easy to do online. Also emails are a way of improving business efficiency as it’s quick and easy to email employees within the organisation and also b2c. The use of electronic communications can also reduce staff costs which ASOS has done by using emails, social networking sites which are all based on internet marketing.
There are opportunity of increasing sales through existing customers.
Online businesses means that they based on the internet which means it can be accessed globally 24/7. This is a great advantage to use this as a promotion method which is cost-effective. Also businesses can work from home or areas where they have internet access. Also internet/computer gives businesses longer hours to work on, increased speed of production as the internet can perform repetitive and complicated tasks more quickly and also be able to check for accuracy and therefore less wastage.
Another way internet marketing helps improve business opportunities in relation to business efficiency is that for online businesses many promotion used within the internet is ‘paid for’ for example search engines can be used as a advertising method which does not cost much and through portals and links etc.
ASOS has their website linked to many advertising method that was very cost-effective helping them improve on their business efficiency level.
Businesses are also able to monitor their competitor’s activity through internet marketing which helps them improve on their own business, they can use price comparison sites to stay ahead and reduce or make the price the same etc.
Another business opportunity offered through internet marketing in relation to business efficiency is that organisation can use the internet to reduce the circle of supply chain. Online businesses only need a warehouse where the entire products are stocked. These stocks will only need to be bought by suppliers to the business (warehouse) and would not need a ‘middle man’ like other businesses.
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